Squeeze the joy

TVC FOR UK Fiat 500’S Pop Range

Concept & Copy

Fiat 500 launched their new Pop range in the UK, and I was tasked with producing copy that ‘popped’ for the TV commercial showcasing the new Sicilia Orange models. Having earlier coined ‘Squeeze the Joy’ as the core tagline for the range, I carried this theme of joy as both a mood and a unifying motif throughout the advert as each model was introduced, and expanded it across the accompanying digital comms and activations.