Sponsored Editorial Content for Multiple Brands

During my time as Associate Editor at Insider Studios – the award-winning branded content studio for Business Insider – I managed the end-to-end creation of sponsored content packages for our client campaigns across APAC, EMEA and the US. This responsibility encompassed everything from carrying out in-depth background research to inform pitches, interviewing subject matter experts and assisting with pre-pitch content strategy, to writing, editing and publishing articles, managing a roster of freelancers and assigning articles according to their area of expertise, writing and coordinating accompanying promotional social copy, and reporting on the engagement metrics achieved post-launch.

My work included the following content for UBS, Google, ON, Sunway, Micron Technology, HP, Electrolux, IBM, Schneider Electric and the UK Department of International Trade, and I researched and wrote the following articles for American Express and GoTo, among others.