Jeep®

Social Content

I was responsible for ideating and creating the social content calendar for all of Jeep® UK’s organic and paid social posts between March 2020 and March 2021. The first UK lockdown was called a few weeks after I began, meaning many of our planned campaigns and activations were no longer possible or appropriate: as a result, I was tasked with coming up with a new cross-channel digital content schedule from scratch. We needed innovative new campaigns and ideas to keep Jeep®’s consumer-base engaged during lockdown (while not encouraging any driving).

Jeep® is a family-oriented brand with a particular emphasis on exploration and adventure, and I knew that it would be especially important to find a way to incorporate these values in a new context. I developed a #StayOffTheRoad campaign focused specifically around creating conversation and user-generated content across Jeep’s social channels: asking followers to share their favourite Jeep adventures from the past or planned destinations for the future, sharing Jeep-themed recipes to try, and suggesting home-based activities and adventures.

Engagement was strong, and we were able to use it as an opportunity to strengthen a sense of shared identity and renewed community among Jeep’s consumer-base of ‘Jeepers’ during a phase where promotions and sales pushes were scaled back.  

Website Copy

I wrote the web copy for several models of Jeep®s 4xe plug-in hybrid vehicle. This encompassed multiple webpages, spanning from punchy top-line overviews on the landing pages to more technical product copy, and detailed but accessible explanations of the 4xe’s hybrid technology.