Thinking with Google
During my time as a Content Editor at Google, I worked across the EMEA Search Ads articles published on their marketing industry research and insights platform, Think with Google. This involved developing pitches, proof-reading, fact-checking and editing each article draft, and liaising closely with search and consumer insights experts during the research phases. I also worked directly with the large, international client network of businesses and brands that we featured in our articles to interview them on their experiences, secure quotes, compile case studies, and get the final article signed off by all stakeholders. I worked as the content lead on the article ‘Mobile Momentum: What we learned from user tests with over 200 brands’, which featured case studies from prominent brands including H&M and HelloFresh, and became Think with Google’s second highest engagement driver across Northern Europe for October 2021.